FRACTURE.
All work

Lumen Finance

Client
Lumen
Year
2025
Category
Development

A fintech marketing site rebuilt for speed and trust.

Lumen Finance cover

Challenge

Lumen's legacy site was slow, hard to update, and ranked poorly for its core terms. Conversions on the demo CTA were flat.

Approach

We rebuilt on Next.js with a headless CMS, restructured the information architecture around buyer intent, and shipped a tight design system with measurable performance budgets.

Result

The new site loads in under a second, ranks on page one for three priority terms, and doubled demo signups within a quarter.

99
Lighthouse
+108%
Demo signups
0.9s
LCP
Lumen Finance detail 1
Lumen Finance detail 2
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